1. This commercial borrows quotes from the poem The Laughing Heart by: Charles Bukowski.
2. The use of this poem used in advertising by corporation may be considered ironic because it is a poem about life and this corporation is a jean company and they have nothing in common but this commercial ties them together.
3. This poem does reflect the reputation of the author because he often wrote about life events.
4. I Goggled Charles Bukowski and used this website: http://en.wikipedia.org/wiki/Charles_Bukowski.
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